Highlights: September 2003 Issue
Focused on the Largest Opportunities: The Mastercard Japan StoryIt's an exciting time to be in the credit card business in Japan. Japan's credit card market is growing, and Mastercard claims to have been increasing its share of credit card spending volume for several years. How has it managed this in the face of changing consumer habits, promising new technologies and hard-to-find profitable niches? Mastercard's Japan general manager describes what the company is doing, and where it intends to go.
A Specialist Offers Advice: "Management Training and Organizational Development in Japan"What does successful training in Japan entail? Companies need to invest in human resources and training, fostering the capabilities they need to develop and execute successful vision and strategies. But to do so in Japan requires special understanding of what Japanese expect from training, and how to make sure they understand how it fits into their increasingly complex daily tasks. Do you want sales reps to sell, or revert to order-taking and onegai shimasu ('please buy') selling? Our specialist contributor this month explains how to structure training in your company to get the results you want.
Looking to Achieve a Balanced Portfolio of Businesses: The Corning Japan StoryUS-based Corning Inc., while still ailing financially, is focused on a wide variety of opportunities in Japan, ranging from displays for computers and high-end TVs and the optical fiber-to-the-home (FTTH) build-out, to the automotive, environmental, semiconductor, and life sciences markets. How can a company so widely-recognized for its main Japan business gain traction in so many others that are unrelated? It's a combination of taking advantage of structural opportunities and cyclical markets, of new technology as well as really knowing the customer. Here's how an industrial conglomerate seeks to win in Japan.
Japan Insight: Get the Scoop
Estee Lauder to launch another brand in Japan; Nyfix seeks to expand its presence; Three more examples of Japan's creative and pop culture assets gaining attention from global companies; Etc.
From the Editors
Is the Turnaround for Real?
Plus much more...
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