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Highlights: December 1999 Issue

Microsoft: Staying on Top in a Market that Sets Trends

Microsoft is arguably the most successful foreign technology company in Japan.  In a special expanded profile, Microsoft's Vice President for the Asia/Pacific region describes the company's Japan history and goals, explains how Microsoft achieved dominance in PC software, and hints how it plans to stay on top.

What steps does Microsoft take to drive new products through Akihabara, Japan's dominant computer and electronics sales channel for consumers and small companies?  What are its plans for partnerships it has formed with mobile phone leader NTT Docomo, games maker Konami, Softbank, Yahoo! Japan, 7-11 Japan and others?  How does it maintain its image as a quality brand name among Japan's vast community of 'techies'? 

Also features information on Microsoft's involvement in emerging industries where Japan is leading, including mobile internet telephones, digital photography, and voice recognition.

Eddie Bauer: Building on the Multichannel Strategy

         Profile of one of the most successful foreign retailers in Japan.  EB's International Vice President talks about Bauer's plans to vastly increase the number of its retail stores in Japan from its current 30, and how its catalog strategy ties right in.  Learn what little is now known about Bauer's soon-to-be-launched Japanese internet site.  And why its joint venture partner offers not just family ties.

Japan Insight: Get the Scoop

An update on Rothschild's bankruptcy acquisition of Nikko Electric, Heller Financial contemplates a Japan opportunity, an update on FCB and Bozell's Japan restructuring, Harrah's Las Vegas seeks Japan tourists, Regus and Frost & Sullivan to open offices, Ocular Sciences works on Japan distribution...

A Specialist Offers Advice: "Human Resources: A Critical Component of Japan M&A":

The second part of our two-part series, from specialists at PricewaterhouseCoopers.

Plus much more...

Click here to subscribe, or order this back issue after March 1, 2000

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